Values matter

By Lora Benson | Aug 11, 2016
In your business values matter. Why? Firstly, they become the guiding light in decision making. If one of your core values is “fun”, then all business decisions will get run through the fun filter. While a decision might appear smart, sensible, or profitable, if it’s not going to be fun it gets rejected. It’s amazing how a clear set of values simplifies decision making.

Tips From The Coalface, August 2016

In your business values matter.

Why?

Firstly, they become the guiding light in decision making.

If one of your core values is “fun”, then all business decisions will get run through the fun filter. While a decision might appear smart, sensible, or profitable, if it’s not going to be fun it gets rejected.

It’s amazing how a clear set of values simplifies decision making.

Secondly, your team won’t work effectively unless there’s a values match up between you and them.

If there isn’t a good values fit, the team member should go. It’s as simple as that.

The same issue applies to your clients. Problem clients don’t see the world the same way you do and it’s never going to work. They need to go too. Regardless of how much money they are paying you.

Finally, telling the world what you believe in and then doing what you say you will do, has currency in the marketplace.

One of the things we are all searching for in a world that can seem pretty crazy at times, is authenticity. Not perfection, but authenticity. Are you what you claim to be?

When people can know and trust your culture, they can do more business with you more easily.

The bottom line? Values matter.